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Marketing Operations: working in a regulated pharmaceutical website industry

In the pharmaceutical and medical device industries, PRB stands for a Promotional Review Board. These boards are what I have been effectively working under the guidance of, indirectly, for the last three years. The marketers and regulatory staff I worked with reported to those boards to get their materials approved and had to make them agreeable to the board. My job was to build the thing as close as technically possible to what is approved.

What are some of things I did as part of this process as a technical worker? Lets just consider some of the timeline of a project from start to finish. Many projects are maintenance updates in-between, but for some I got to see them from beginning to end.

  1. Receive, verify, comment upon designed material in pro-active processes such as Decomposition reviews intended to assess the buildability of a project within constraints.
  2. Begin building with the resources necessary from build kits, ensuring the information is ready or in progress to fill any gaps.
  3. Build pages- Nodes in AEM. Nodes for single pages and pages with child pages. Responsive web pages with a 12 column grid design system.
  4. Upload the digital assets, rename the files to a particular convention and optimize image assets with ImageOptim manually.
  5. Update and maintain library assets used across major websites for example, such as Website landing pages, PDFs and more.
  6. Collaborate and connect with CSS Developers along the way to handle anything not authorable within the design system
  7. Receive feedback from proof reviews and update the build providing commentary to help resolve issues to make the design match the approved PRB layout as absolutely closely as possible.
  8. Once approval, often “AFD” for Approved For Distribution is received, it is time to Launch!
  9. Prepare a Launch Package with any instructions to launch assets and pages within the AEM systems.
  10. Be ready quick-sharp for post-launch fixes!

As an “author” within this system you have clearly defined roles. But sometimes, you spot things people dont see, and its your duty to help inform the right people.

I can definitely say I learned a lot and more in my three years doing this role. The above is just a quick summary of recent work.